Qingdao West Coast New Area boasts the best beaches in Qingdao Municipality and has become one of the most economically active in Qingdao.
With the city's infrastructure and constructions of several shopping malls, the New Area is attracting more and more inhabitants. The district has a direct link to Qingdao's old town--Jiaozhouwan tunnel and a cross-sea bridge which has cut travel time to around 20 minutes.
The top tourist attractions are without doubt Golden and Silver beaches, each with longer, sandier, and less-spoilt stretches than any of those in downtown.
In recent years, the New Area also has grown into a foreign investment hot spot, with many foreign companies doing business here including the Sino-German Eco-park (Sino-Britain Industrial Park is under construction) and Wanda Oriental Movie Metropolis. With the development of recreation, F&B, education, medical, industry and tourism, the New Area is becoming more and more international.